Best Mobile App Marketing Companies and Freelancers in 2021
Best Mobile App Marketing Company in Surat
DMAI is a new-age of a mobile app marketing company in Surat. If your company or brand requires a real-time online marketing strategy then DMAI – the digital marketing agency in Surat is the best solution to all your online advertising.
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Best Mobile App Marketing Freelancer in Surat
Bhavesh is a full-time Digital Marketing Expert and Graphic Designer at DMAI with a passion for works that offers a professional working environment. I could offer very accurate and fast results guaranteed mobile app marketing.
What is Mobile App Marketing?
Mobile app marketing is about engaging with your users over their whole lifecycle, from the moment they first learn about your app to the moment they become a faithful and frequent customer To do this successfully. You must first determine who can use your app, where to find them, what to say to them, and what they expect from you.
Mobile app use is commonly viewed as a set of levels, or “funnel.” There are several levels to a funnel, but this is a condensed version.
The first phase in a user’s engagement with your app is acquisition. In the first place, how can you get them to download and update your app?
The next step is activation. The precise definition of “user activation” varies by app, but in general, it refers to a user’s first acts, such as entering their email address or making their first purchase.
Turning the app into a daily destination for your customer is what retention is all about.
The funnel idea is useful as a model, but consumers often move back and forth between points, so this is also known as the “mobile connection loop.”
Each stage requires separate techniques and approaches, all of which are essential for an effective mobile app marketing campaign.
Mobile App Acquisition
Having users download the app is, of course, the first step in creating a great app. From a communications perspective, you must persuade a potential customer that your app will fix a challenge they are experiencing. The following are some of the most famous ways to deliver these messages:
- One of the most common app acquisition platforms is social media. Paying social ads, in particular, is likely to be the most powerful medium unless you already have a wide audience. If the app has gained momentum, getting people to hire their mates as users is an even more successful channel.
- Real-world incentives: A typical tactic is to offer a discount giveaway, a contest entry, or some other meaningful prize in return for an app download. The disadvantage of using real-world prizes is that users who sign up this way can uninstall the app as soon as they receive their prize.
- Search advertisement: Both Google Play and Apple’s App Store deliver in-store advertising that app developers can use to increase downloads. Ads appear as users search for unique app keywords — for example, when a user searches for “send cash,” ads for mobile payment applications may appear. Search ads can also be bought via sites like Google AdWords so that anyone looking for “buying a home” on Google from their phone sees an ad for your real estate app. The connection will then take you straight to your app store tab.
- App cross-promotion: If you have several apps, using one to advertise another is a smart way to gain customers. If your business, for example, creates a restaurant database, you can place advertisements in it referring to your travel app, so customers who are interested in one will also be interested in the other.
- Per product must provide a text and image summary in order to be included in the app store. It’s crucial to carefully craft the listing in order to influence people to use it. The text in your listing has an impact on whether or not consumers can see it while searching for applications in your genre, among other things.
It’s important to keep track of the cost per purchase, or CPA, before deciding on an acquisition plan. Any platforms, such as the app store listing, a website, or organic social posts, are free but time-consuming. Others, such as paid advertising, are more costly but easier to refine and scale. For the app’s long-term growth, finding the correct combination of acquisition practices is crucial.
When you compare the cost of the purchase to the lifetime value of your clients, you will see if an acquisition plan is worth the effort and time you’re investing. And if you can access and then keep the customers you’ve gained has a big impact on the lifetime value calculation.
Activation of Mobile App Users
After a customer has downloaded your application, you must convince them to use it. Since most people leave applications soon after downloading them, using a powerful mobile app marketing plan that reminds users how to use the product and why is critical.
Of course, the effectiveness of these tactics is dependent on the recipient actually receiving the message you’re delivering. You have three big app networks to choose from, and choosing the correct one will greatly boost the chances of that happening.
Mobile App Channels
- A push message was sent to everybody. You can email one at any time after a user downloads your app; your user doesn’t even have to be in the app to see it. Push alerts are simple to modify, and you can also assign activities for users to perform with only one press.
- In-app alerts are similar to push updates in that they are sent to users when they are actively using the app. You may include real-time alerts, and unlike push notifications, they don’t need opt-in to get.
- The message center is a non-active channel inside your app that allows users to view previous messages if they are involved. It’s a perfect way to send messages that don’t need an easy interface, and it’s especially helpful if a user is already in your app.
One of these channels is best for various types of user activation.
Activation Strategies for Users
- A welcome message is a push notification that is sent within 24 hours of the initial installation. Congratulating the customer for downloading your app and then reinforcing the app’s value proposition or introducing them to the main function is a tried and true strategy. If a user downloads a home automation app, for example, you will give them a push message thanking them and providing a connection to begin the process of configuring their home in your app.
- Successful app promoters go further to provide an onboarding flow for their users. A successful onboarding flow takes the user on a tour of the app, pointing out important features and demonstrating when and how to use them. Onboarding that is well-thought-out promotes engagement and creates confidence, making it easier to ask for permission to deliver updates and other communications.
- Getting smartphone users to register for their phone numbers or email address is immensely beneficial for future marketing activities. This will aid cross-channel mobile app marketing activities and provide you with another channel in which to engage or re-engage the customer.
- It might be necessary to provide a conversion bonus upfront, depending on the app. If your app encourages users to search for clothing, for example, offer them a limited-time discount to encourage them to shop through your online platform.
Since you’ve enabled the account, consider how you’ll retain them as a user in the long run.
Retention in Mobile Apps
Keeping the customers involved is a long-term endeavor; retention is particularly crucial because it is a critical factor in determining a customer’s lifelong worth, and therefore whether or not your activities were profitable.
Find the comparison between:
- 1,000 new customers, 10% of whom stick on for an average of one month
- 500 new customers, 30% of whom stick on for an average of two months.
In the first scenario, the 1,000 new users dwindle to 100, then half of them leave after a month. That’s a total of 50 net users.
In the second, the 500 new customers have shrunk to 150, and just a quarter have left after a month. That’s 110 net users, which is more than twice the amount in the previous case, despite the fact that you just got half as many.
User Retention Strategies
- Sending consumers discounts or coupons on items they’re interested in is a great way to get them coming back. Retail, travel, and local apps benefit the most from these. Using what you know about the user’s previous interests — or even what’s in their cart — to attract them back into the app.
- Content that is exclusive. Can you have an exclusive guide to creating the ultimate bracket for a sports app that is only available via the app?
- Messages that stand out. Inform users of a new upgrade or improvement and show them how to do it. Let users know, for example, if you recently added the option to post playlists from your music app on Facebook.
- Personalization can be improved. You’ve probably heard a lot about your customers after they’ve been using your software for a while. Will you use what you’ve learned to make the app more useful? Send users a push message welcoming them to see their new choices if you’ve just relaunched your recommendation engine, for example.
- Friends and relatives who have entered are updated. One of the reasons LinkedIn and Facebook have been so popular is that they enable users to search for people they know on the platforms. And by sending messages, they avoid them coming here. Tell your customers how many of their mates have joined since they last used your service.
Why Mobile App Marketing is Important
Choosing how to sell an app can be a difficult task. There are a lot of applications with various mobile app marketing campaigns, many of which have differing degrees of popularity.
As you undoubtedly already know, the market is very competitive, and over 68 percent of mobile app companies have a long-term, well-documented mobile app marketing campaign.
Bringing the app to the top of the app store charts isn’t the most difficult thing. However, with the right mobile app marketing plan, you may get there faster than you expect.
- Create a landing page for your app.
Since your website is always the first experience of your company for many people, having a good landing page for your app is important. It will serve as a “showroom” for your app, so make it look nice, be easy to use, and run through all browsers.
The landing page for Robinhood is a fine example of what a smartphone app landing page might look like: uncluttered, a solid banner, a body copy that simply mentions what the app does, and a straightforward call-to-action. The images, graphics, and text on the website allow people to discover the app’s capabilities before downloading and using it.
Landing pages are effective advertising resources that often serve as the start of a user’s journey.
- Receive feedback and ratings for your app
Before making a new investment, most people would do an analysis and see what others have to say. Apps are no exception: user feedback and ratings will aid in persuading new users to click the download button.
Encourage existing users to leave a comment by including features that make it simple for them to do so, such as a rating prompt. For an even more reliable (and visible) opinion, you can contact a knowledgeable, competent reviewer via an app-reviewing website.
Negative feedback isn’t all negative, as long as you don’t take it personally. Reading and reacting to responses will help you generate fresh ideas, identify opportunities for change, and demonstrate to prospective new customers that you’re interested in their feedback.
- Make use of the viral loop
Viral loops are a smart way to get more people to use your mobile app. Made it easier for people to spread the word of how awesome the app is by creating something worth sharing, such as high scores or social memories.
Viral loops help spread the news about your app by inverting the conventional marketing funnel, allowing the customers to promote it on your behalf. A good app design will help you build viral loops: add rewards, invitation-only functionality, social events, and other referrals to get the loop started.
Companies such as Dropbox, which gave away 16GB of storage space to users who invited friends, and CandyCrush, which encouraged users to post their high scores, have used viral loops to exponentially expand their brands.
- App Store Optimization
Your app’s ranking must be optimized to appear at the top of a search result in the app store, much as your website must be optimized to rate on a search engine results page. The higher your rate, the more potential new users will be introduced to you.
App store optimization is important for the app to stand out from the Apple App Store’s more than two million apps.
- Use video to capture the audience.
By 2020, a video would have surpassed text as the most common medium of content, accounting for approximately 80% of all user internet traffic. Create videos for YouTube, Vimeo, Instagram, and Facebook that you (and your users) can download.
Videos can be everything from app demos and video that lets people get to know the company — what you stand for and how you fix problems. Keep the videos short, no more than 60 seconds, and make sure the call to action is clear even though the audio is turned off.
- Put together a press kit
Make a press kit for your app so you’ll be trained if a writer or blogger approaches you about featuring it.
Take your own advertised snapshots, badges, app icons, media connections, company profiles, and press releases to control the branding of your app that is released.
Turo, a peer-to-peer car rental service, has a page on their website where journalists and writers can get a complete factsheet, business logos, and branded photographs to use in their articles.
- Activate App Store Ads
App store ads are another way to increase your exposure and presence in the app store, regardless of your degree of app store optimization, by paying to rate rather than ranking organically. Consider paid app store advertisements to be equivalent to pay-per-click advertising like Google Ads.
Paid app store advertisements place the app right where a large number of new customers are likely to look for it — at the top of search results.
When you browse for “to-do list” in the App Store, Trello displays an ad. Simply choose a keyword and pay for each click.
- Publish Press Releases
Now that you have a solid press release, send out press releases on a daily basis and let people know what they should expect from your company and that you’re hard at work on new features.
Make a press release that explains the app, who it’s about, and the issues it addresses. A thorough press release provides prospective customers an overview of the business and a sense of what to expect.
- Create a presence on social media
You must be involved on social media if you wish to be seen.
In addition to increasing the app’s popularity, social media will provide you with useful information about your users. To fine-tune the advertising campaign, learn about their interests, hobbies, demographics, when they’re most interested, and more.
When it comes to executing your social media strategy, engaging with your fans is important, but resharing their content is even better. Airbnb is still posting user-submitted images and interacting with its fans in the comments section. Prove how others are using your app and start real conversations with them.
- Request the help of influencers
There’s no denying that influencers wield a tremendous amount of power. You’ll have to look for a “micro-influencer” who aligns with your target audience unless you have a large budget to pay for an endorsement from an A-list influencer.
The key is to make use of any existing relationships you have, but most importantly, to find someone who is valuable to your brand and purpose. Otherwise, any new users you acquire will soon abandon you.