Best Ecommerce Marketing Companies and Freelancers in 2021
I am a full-time Digital Marketing Expert and Graphic Designer at DMAI with a passion for works that offers a professional working environment. I could offer very accurate and fast results guaranteed and secure a job that is going to be in the long term.
Priyanka is planning digital marketing campaigns, including web, email, social media, and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
I’m an India based full-stack Digital marketing specializing in Graphic Design, Logo Design, Graphic poster ads, Video making, Content Writing, I’ve over 2 years of experience in WordPress Websites, especially Business Website, News, Blog or Wiki Based website developments as well as Search Engine Optimizations (SEO), Google Ads, Facebook Leads Ads, E-mail marketing, PPC, Social media marketing, etc.. by Profession and Blogger and Youtuber by Passion.
What is eCommerce marketing?
Ecommerce marketing is the process of driving traffic to your online store, turning the traffic into paying customers, and keeping those customers until they’ve made a purchase.
A comprehensive eCommerce marketing approach includes both on-site and off-site marketing strategies. A well-thought-out marketing plan will help you raise the brand value, improve customer satisfaction, and boost online sales.
To draw visitors and promote online sales, eCommerce marketers may use social media, web advertising, search engines, and email promotions.
Important eCommerce marketing terms
As previously said, knowing the definitions of the many words used in the field of eCommerce marketing is important. Here’s a quick rundown of the main terms:
- Personas are fictional characters.
To create the best eCommerce approach, you must first understand the client, which is where the term “persona” comes in. It’s a group of people who behave in a similar way while shopping. The importance of personas in eCommerce marketing cannot be overstated; they are used to consider the reasons behind individual marketing category sales in order to adapt your approach to the appropriate persona. Gender, age, occupation, financial capacity, leisure time, desires, and purpose are all important considerations to consider when deciding on personas.
- Return on Investment
The return on investment, or ROI, of eCommerce marketing, is a way of calculating the effectiveness and returns on a given investment. It’s a simplistic strategy, but it’s brilliant: every eCommerce marketing company will figure out which marketing strategy can give them the most value for their buck using a simple formula. It compares what you have now to what you would have had you not made the investment. If this number is positive, you’re in good shape; it indicates that your plan is successful.
- Key Performance Indicator
Key Performance Indicators (KPIs) are benchmarks or touchstones that eCommerce marketing companies use to equate their performance to a goal. KPIs differ by company; for others, click-through rates are significant, while for others, cart abandonment percentages are. In either case, KPIs for eCommerce marketing are critical for tracking the success of an online store, setting potential targets, and responding to setbacks.
In that it calculates returns on investments, return on ads spend is close to ROI. It applies to marketing campaigns with monetary stakes in this situation. Listing costs, any associated costs, manufacturing costs, and affiliate costs should all be included. The most cost-effective approach is the most beneficial to the business. Campaign A is deemed cost-effective if it produces twice the ROAS of campaign B but at half the volume.
The importance of brands in eCommerce marketing is self-evident: they give your company a face. The logo, colors, tagline, copy approach, and even tone of voice of your company, and therefore of its marketing strategies, are all part of branding. Brands help people appreciate what eCommerce marketing companies have to sell, and they try to build a mental picture of the company.
Top E-Commerce Platforms
Let’s look at some of the most popular e-commerce platforms. Since different systems have different functionalities, not all of them can be appropriate for your business. Be sure to do your homework on both of these channels before deciding on one.
Small companies, boutique stores, and artisans may use Shopify’s SaaS eCommerce platform. The platform’s simplicity makes it simple to set up and run an online shop. Shopify lets you create an online shop that includes features like social shopping, Facebook advertising, and a point-of-sale system. The most simple package costs $29 a month and rises to $299 per month. Shopify Gold allows businesses to set up their own online store. To test the waters, hobbyists should sign up for their Lite plan ($9/month).
WooCommerce is a WordPress eCommerce plugin that is open-source and free. It includes features found on most standard e-commerce systems, allowing store owners to handle end-to-end operations. Since the plugin is used by a variety of companies, scaling its capabilities requires working with developers that are familiar with WordPress and WooCommerce.
BigCommerce’s products are divided into two categories: Enterprise and Essentials. BigCommerce, like Shopify and WooCommerce, offers a wide range of functionality. Social networking sites (Facebook and Instagram), Amazon, Google Shopping, Square, and eBay will also be combined into the platform. For beginners, this difficulty results in a steep learning curve. BigCommerce’s most simple package costs about $30 per month. BigCommerce will have a personalized quote for business needs.
Magento is an open-source, on-premise application that you can set up on your own servers. Magento 2 is an open-source cloud-hosted version of Magento 1. Magento gives you full control of your data since it is hosted on your premises. One disadvantage is that you must handle any on-premise servers’ security patches and other maintenance.
Wix is a website-building platform that lets you create online shops. Its drag-and-drop interface makes it simple to create an e-commerce website that requires little to no code. While Wix allows you to monitor your store, create product pages, coupons, discounts, and payment methods, it is not an e-commerce platform in and of itself. Wix has a free package that can be upgraded to a premium plan for $29 per month.
Squarespace is an e-commerce website similar to Wix that is ideal for those who do not want to get dragged down in the technicalities of Magento and other complex systems. Squarespace helps you to create beautiful websites, but it has a number of drawbacks, including a lack of payment gateways (it actually only supports Apple Pay and Stripe) and delivery services. The e-commerce compliant package begins at $18/month, but they suggest upgrading to the Commerce plan for $26/month to get the full set of options.
Types of Ecommerce Marketing
People now are more socially prepared than ever before, thanks to the Internet’s transformation of the planet into a shared society.
So, let’s go through some important e-commerce marketing strategies that will help you launch the business you’ve always desired.
Brands, advertisers, contractors, and growing eCommerce marketing companies all create accounts on today’s most common social media platforms to engage with their customers and share information that they care about.
You can do the same as an eCommerce marketer, but your campaigns will be a little different, and not every social network can be a good match for your needs.
Since eCommerce websites are extremely visual — after all, you need to show off the product — your social media popularity is dependent on your ability to use graphics to draw attention and traffic to your product pages.
Instagram is a good platform for eCommerce marketing companies because it allows you to share high-quality product images and extend the scope of your product beyond its purchase page.
Create shoppable content, which is content that allows users to buy straight away, to take your social media posts to the next level. This can range from dynamically positioned show ads inside a news feed to external tags that guide consumers to a shopping cart directly. These techniques assist you in removing complexity from the purchasing process.
Product reviews are nothing new to an eCommerce business. For eCommerce marketing companies who already solicit customer feedback through their retail shop, using a Facebook Business Page to share product praise is a natural match. Above, we’ll go further into product ratings.
When you hear “content marketing,” you might think about things like blogging and video marketing — content that aims to boost your website’s search engine rating and address questions about your business. Do you still need posts and videos to generate sales if you’re marketing a product online? You really do.
Here are a few ideas of how you can use content to promote your eCommerce shop.
1. Optimize the copy of the product pages
Optimize your product pages with product-specific keywords that contain the product’s name. If you sell wedding dresses, for example, a Google search for “brown bridesmaid dress” is more likely to bring up product pages similar to yours if the word is used on the list.
Often, make sure that your page names, headers, and image alt text have the correct keywords such that search engines can find your eCommerce shop.
2. Write blog posts that are important
If you run an online wedding gown shop, writing blog posts on “how to arrange a wedding” will appeal to those interested in wedding planning, regardless of where they are in the process.
You should create posts that can move visitors to attention, such as “how to pick the best wedding dress,” and transform them into leads, such as a free “wedding planning checklist,” as they become more engaged.
3. Write guest posts for other websites
Guest posts will help you get your name and products in front of the right people (oftentimes for free). Submitting guest articles would also help you increase your eCommerce site’s domain authority, signaling to search engines that your site is trustworthy.
You’ll need to look at websites that rank for keywords that are relevant to your product. You might not even need to write a whole article at times. If a blog already has a relevant article, offer to build on it by adding more context, such as a video or an infographic with a connection to your site.
4. YouTube can be used to upload product-related videos
YouTube has over a billion active viewers, so there’s a good chance the target demographic is among them. It’s now the second-largest search engine in the world, behind only Google. If you’re looking for a large, engaged audience, YouTube is the place to go. Determine your topics using heavily searched keyword terms, then post videos that are relevant to your product and useful to your audience.
This is also a perfect choice for instructional videos to teach new customers how to use your product — these videos will educate consumers on how to use your product in the most efficient way possible, and user loyalty and fostering long-term relationships with website visitors.
5. Have a FAQ section on your website that is keyword-driven
If your customers have concerns about your product, you should be the one to answer them. To attract visitors to your website, create a FAQ page with answers to high-volume, long-tail keyword searches. You’ll be increasing both authority and traffic, which are two crucial parts of an eCommerce store’s growth.
Search engine marketing (SEM) encompasses both paid and organic search engine optimization (SEO). SEM can include pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), and allow you to pay for top spots on search engine results pages. While SEO relies on your knowledge of Google’s ranking algorithm to maximize content, SEM can include pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping).
When potential buyers enter search keywords that fit the words of your campaign on Google, PPC campaigns ensure that they can see a path to your website. However, since you’re paying Google any time someone clicks on your result, the payout should be substantial.
This is why eCommerce marketers often register with Google AdWords and use PPC promotions to advertise their websites. When a searcher clicks on a paying result, the campaign places them right in front of the business’s offering, raising the chances that they can make a purchase before leaving the website.
Email marketing is one of the oldest ways of digital marketing, and believe it or not, it has a place in eCommerce marketing.
Even so, it’s important to be careful about your email list in order to retain your leads’ confidence. In an age where data protection is a top priority for internet users, not all commercial email is welcome in their inboxes. When and how eCommerce marketers link website users to their mailing list must be carefully considered.
Email marketing can be used in two ways by an eCommerce marketer.
- Follow-up after the purchase
Sending a follow-up email a few days after a customer has bought a product from your website — and decided to accept updates from you through the checkout period — keeps the discussion alive and dials their potential interest in your product line.
A post-purchase follow-up further demonstrates that you care for them after the sale and that the business is invested in their product’s growth. It allows you to get input on their purchasing experience, which lets you minimize uncertainty with potential consumers.
For this form of email, some best practices include asking them to write a product review and/or read original material about how to use your product (those YouTube videos you created would be perfect here).
- The Shopping Cart That Has Been Abandoned
Users leave shopping carts for a variety of reasons, and sending emails to diagnose the issue and keep their company can be the difference between a sale and a missed client.
Try sending a polite email to remind a website user to finish the checkout process, provide help, or suggest other similar items to get their attention back on you and their browser back to your eCommerce store if they fail to complete a purchase while in your shopping cart.
Influencer marketing relies on individuals or eCommerce marketing companies that have a significant impact on the target market. The concept is most often used to refer to Instagram accounts with thousands of followers, but it may also refer to a celebrity or group that your target audience supports or is a member of.
Influencers cultivate a following of people who are familiar with, like, and trust them. As a result, gaining exposure for your online product through a recommendation, or “paid tweet,” is simple for them.
Affiliate marketing is used by 81 percent of brands, and eCommerce sites are especially strong candidates. Affiliates are individuals or companies that assist you in selling your goods online in exchange for a fee.
Unlike other social media influencers, affiliates use traditional (yet effective) marketing strategies to raise interest in brands. They also use paid ads, online marketing, and other methods to direct traffic to your product’s pages — it’s almost as if you have a marketing squad working for you.
- Local Marketing
Local marketing encourages you to double in on the markets that most of your customers are in (if you have a huge population of them in one area) and offers discounts to your future consumer base, which is an often-overlooked strategy for eCommerce marketing companies.